Welcome to RupaiyaPeCharcha, where we believe that financial literacy is the key to unlocking a brighter future for everyone. Our mission is to empower the underprivileged through education, social inclusion and financial literacy as well as equip the next generation with smart money habits.
Explore our projects to see how we’re making financial knowledge accessible and impactful for all.
We focus on empowering individuals through education and resources.
Our mission is to empower underprivileged communities with the essential skills and knowledge to navigate the financial world confidently. From understanding the basics of budgeting & investing to protecting oneself from financial scams, we equip individuals with the knowledge that will help open doors to wealth building
We believe that financial literacy is not something that should be reserved for adults or money earners. At RupaiyaPeCharcha, we make financial literacy fun and engaging, ensuring that young minds grasp the importance of smart money management from an early age. By nurturing financial wisdom early on, we help children develop a strong foundation for making sound financial decisions throughout their lives.
“It’s hard enough to earn money & save pennies for building your dreams but it’s painful beyond words to lose your life’s savings to scams. And the sad part is that this has happened with so many of my auto driver, momo seller friends. It’s always the less earning, less literate people that get hit.”
“Learning about the Sukanya Samriddhi Yojana has been a game-changer for us. The increased interest rates will help us build a solid education fund for our daughters. Many people in our village aren’t aware of such beneficial government schemes, but they truly should be. It has made a huge difference for us!”
“I’m at my wit’s end with my 10-year-old’s spending habits. No matter how much we try to explain the value of money, my child keeps demanding expensive stuff and making pointless purchases every day. It feels like we’re not getting through, and it’s starting to really stress us out.”
“We use to take loans from our village money lender as we were always afraid of bank loan complexities. I wish we met someone early on who could help us learn the formal loan process, it would’ve saved us tonnes of money that we’ve paid due to the high interest rate of the money lenders.”
Financial literacy for slum dwellers, covering banking access, income management, and financial resilience.
Teaching primary school kids financial literacy through age-appropriate lessons on saving and investing.
Helping auto-rickshaw drivers set up bank accounts, adopt digital payments, and learn budgeting and savings.
Empowering SHG women with digital payments, microcredit, and e-commerce opportunities.
Training street vendors in digital transactions, microcredit access, and daily income optimization.
Together, we build knowledge, opportunities, and lasting financial empowerment for all.
